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PETA (People for the Ethical Treatment of Animals) is the largest animal welfare organization in the world. With its "Beauty Without Bunnies" program, it recognizes companies that produce vegan cosmetics and household products without animal testing.

The Vegan Flower is awarded to products that have been produced without animal ingredients and/or animal testing. There must be no animal components, animal by-products or raw materials derived from animals in the end product. Also during production, no animal materials may be used and no animal testing may be carried out.

In the case of certified detergents and cleaning products, great importance is attached to the protection of the environment and its resources, as well as to consumer protection and the best possible transparency. Ecocert certified products must not produce any avoidable waste and waste water. Ecocert also distinguishes between synthetic and natural ingredients in detergents and cleaning products.